If you’ve noticed the ads that show up under search results on Google or other search engines then you’ve seen Pay-Per-Click Ads (PPC). These ads appear when someone searches for products or services using a search engine. So, someone searching for a coffee shop, that’s local to them, would see these types of ads under the search bar. They are relatively straight forward. The name explains it all, the advertiser gets charged for the ad every time a person clicks on the ad link.Â
How Does it Work?Â
When it comes to getting Pay-Per-Click ads at the top of a Search Engine Results Page, there is no definite way. This process is more or less left up to chance. Meaning, advertisers cannot dish out more money to get 
their ads higher on the list. The placement of PPC ads is completely determined by a random generation method that the different search engines use. This process determined which ads are the most relevant to the corresponding searches people look up.Â
Since the process is randomly generated it’s important that the PPC ads have strong keywords that people would commonly search. Going back to the coffee example, someone would click on an ad that described the coffee as delicious or gourmet.Â
How Do I Use Them?Â
The description of PPC ads makes them seem simple. However, there’s a lot of work that goes into initiating these types of ads. For example, being updated on what’s going on with Google, Bing, or other search engines, in terms of advertisement, is a part of creating PPC ads. This a huge time commitment, alone, that can be hard to manage with other marketing opportunities going on.Â
We Can Help Set Up Pay-Per-Click Ads
QuoteNerds can help initiate PPC ads campaigns into your marketing efforts. The Nerds know all, and they’re here to help alleviate all your PCC ads concerns. We’ll take a load off you and help manage the work. The scientists are always looking for new experiments to take on, so let them help out your agency today!Â