The Importance of Digital Marketing for Small Businesses


What is Marketing?


Let’s pretend for a moment that you want to sell bracelets. You’ve spent months refining your technique. You’ve used the highest quality materials, implemented the most vibrant colors, and you’ve figured out a way to make them quickly for a low cost. You know deep in your heart that these bracelets are going to sell. The day comes to start selling and you set your bracelet stand up outside. At the end of the day, you’ve sold four maybe five bracelets. What happened? They’re supposed to be a hit?


Lacking a marketing strategy happened. Marketing is the subtle art of bringing awareness to a product or service. You could make the best bracelets in the world, but if no one knew about them you wouldn’t be able to sell them. The same goes for any product or service. Solving problems for people is great, but not if those people don’t even know your solution exists. 


The rise of Digital Marketing


Back before the digital era marketing for any business was cut and dry. Send out a few flyers, buy an ad spot in the local newspaper or radio station, and you’re done. The local population would inevitably see your ad and would respond in kind. That all changed with the rise of the internet. 


In the blink of an eye, the speed at which people could connect and interact rose to an unparalleled level. A technical revolution the kind of which has never been seen unfolded before our eyes. All of a sudden we can access the collective knowledge of our species from a piece of metal and glass that fits in our pocket. 


Thanks to the internet and digital marketing we no longer have to be inside a store to buy goods from it. The requirements for starting a business have been drastically reduced because a business can now operate solely online. These businesses champion digital marketing strategies and tactics that have expanded their reach to levels that just wouldn’t be possible with traditional marketing.


Digital Marketing and Small Business


There are many forms of digital marketing out there. You have websites, Pay-per click ads, SEO, SEM, Social Media, content marketing, and the list goes on. While all these different forms of digital marketing can seem confusing they all retain the same goal as traditional marketing; to bring awareness to a product or service.


One of the quickest ways for a company to grow today is by employing a digital marketing strategy that is tailored to its specific business. While it’s not always easy, it is worth it. When used correctly digital marketing can generate streams of income you never thought possible. The key to this statement is “used correctly”.


With this new form of marketing comes new problems. The internet can bring a company vast amounts of awareness. The question is no longer, “am I being seen?” It’s “am I being seen by the right people?” If a business can create value for its customers, and manage to be seen by the right people through digital marketing, that business will succeed.