In order to keep your business going, you’ll need to generate insurance leads. This means you’ll need to come up with fresh, creative ways to keep your leads pipeline flowing. Of course, not every idea is going to be a winner. There are ways to generate leads that will be successful, and they are ways that are best to be avoided. Here are the best ways and worst ways to generate leads. 

The Best Ways To Generate Leads: 

Establish Strong Content

Content is extremely important to any business. That’s because interesting content is what can bring traffic to your business. This means content needs to be geared towards your customers. Breaking this down, have content that answers commons questions show how your services work, and is interesting to view. This content is not something you slap on the website once and never think about again. Stong content needs to be regularly updated. So, this means creating newsletters, blog content (like this!), or even videos pretty regularly. Content that is new a fresh keeps your website at the top of SEO searches which brings in more leads. 

Get Social

In today’s world, social media is crucial to stay relevant. If you don’t have any social media presence you want to change that immediately. The first thing you need to do is research your audience base. Every platform has its advantages and disadvantages when it comes to reaching your target audience. You need to understand your customer habits, interest, and demographics. Typically, you can’t go wrong with Facebook. Set up a business profile and fill it with content that will direct customers to your services. Additionally, Facebook is a great tool to interact with your audience. You can talk directly to your leads and even close sales all on your page. 

Plan, Plan, Plan 

When you want to gather new insurance leads, it’s best to have a detailed plan that outlines your goals. When drafting up your plan, make goals that are realistic and achievable. Next, list out the steps you will need to take to reach these milestones. These steps should be a reflection of any data you may have collected. You should focus on achieving goals that target what your prospects want. Using data you can track how people interact with your content. For instance, if a prospect signs up on your website and ends up purchasing your services you can use that interaction as data. This will help you see a complete picture of what is working in your plan and what is not. 

The Worst Ways To Generate Leads

Making It A Challenge

Sometimes challenges are welcomed if you’re playing a video game, for instance. However, when it comes to gathering information about your business a challenge is not the best approach. Contact information is so important. This should be the easiest thing to find on your website. If this is hidden, generating leads will be super difficult. Not to mention, you want to make sure emails sent by customers actually reach you. If you’ve recently updated your email make sure this is reflected on your website, content, and social media accounts. On top of this, it’s a good practice to set up an autoresponder with your email. This is just an extra step that gives your prospects peace of mind knowing their email was received. 

Flying Blind 

As mentioned earlier, planning is always a good approach. Therefore, not planning is something you should not do. Having no plan means you are flying headfirst into a disaster. When creating content, you want to have some sort of intent in mind. Your content should be catered to your audience. If you ignore your audience, your lead source will dwindle. This also applies to your social media content. When you work on your social media presence, create a content calendar. This lets you plan out your content and visualize it, so you can see how your plan will work. Remember, you want to be consistent in creating relevant content that will interest your prospects. 


When it comes to supplying your company pay attention to these best and worst ways to generate insurance leads. This advice will put you on the path to success.