What is Digital Marketing? 

Digital Marketing is a new form of marketing that has become widely popular in the last decade. The definition of digital marketing states the act of selling products or services by utilizing online marketing tactics. These tactics are broken down into different categories. This being, social media marketing, SEO marketing, and email marketing. 

Social Media Marketing 

Social media is a piece in the average person’s life. Therefore, many businesses have their own profiles. This is where they promote products and engage with the customer. In terms of content, many different forms are available. A picture, a video, a GIF, etc. can be used to market to a consumer base. As previously mentioned, engaging with customers is another bonus of social media marketing. With comments and direct messaging, businesses can answer questions or address concerns easily. 

SEO Marketing 

SEO stands for search engine optimization. This form of marketing is about searchability. To simplify, if a consumer wants to find a restaurant they will search using specific keywords. For example, if a person wants a vegan restaurant they will use like plant based, vegan, etc. It’s imperative that a vegan restaurant is at the top of the search results page. In order to do this, people use Pay-Per-Click advertising (PPC). These ads help get businesses to the of search results. Basically, these ads aid in the search engine’s process of scanning for relevant information. 

Email Marketing Digital_Marketing

Moreover, many businesses use email marketing to attract consumers. Often or not, when a person buys a product they give their email to sign up for special offers and deals. From there, that person will be sent emails. This contains information about new products, sales, and information regarding the company. Although, these offers are randomly sent, occasionally, companies will  often employ a newsletter.  Subsequently, this can be sent out weekly, biweekly, or monthly. This happens, with the purpose of, keeping customers informed. 

What Benefits Does Digital Marketing Provide?

There are many positives that come from implementing digital marketing into a business. Firstly, digital marketing creates the ability to share content easily. This means that consumers can send social media posts to their friends and family. In doing this, a consumer is spreading information about the company. Ultimately, this can garner more customers for a business. This can happen for a low cost or even free. Secondly, digital marketing allows customers to interject their voice into a business. This helps a company know of any issues or if a campaign is running smoothly. Engaging with the target audience also builds relationships and establishes trust.

How To Implement Digital Marketing 

To sum it up, digital marketing is important. It’s easy to see why as the benefits are massive. Transitioning to digital marketing requires a lot of planning. As a result, deciding what type of media works best for a business and their respective target audience is needed. On top of this, assigning employees to work on the campaign can be challenging, especially for small businesses. The Nerds at QuoteNerds are here to help any business looking to expand into the digital world. The Nerds offer a wide variety of marketing services. From PPC ads to designing newsletters the Nerds have got it all. They are the experts. Consequently, they spend all the time in the lab learning the marketing secrets to help businesses all around.