In order to keep your business going, you’ll need to generate insurance leads. This means you’ll need to come up with fresh, creative ways to keep your leads pipeline flowing. Of course, not every idea is going to be a winner. There are ways to generate leads that will be successful, and they are ways that are best to be avoided. Here are the best ways and worst ways to generate leads.
The Best Ways To Generate Leads:
Establish Strong Content
Content is extremely important to any business. That’s because interesting content is what can bring traffic to your business. This means content needs to be geared towards your customers. Breaking this down, have content that answers commons questions show how your services work, and is interesting to view. This content is not something you slap on the website once and never think about again. Stong content needs to be regularly updated. So, this means creating newsletters, blog content (like this!), or even videos pretty regularly. Content that is new a fresh keeps your website at the top of SEO searches which brings in more leads.
In today’s world, social media is crucial to stay relevant. If you don’t have any social media presence you want to change that immediately. The first thing you need to do is research your audience base. Every platform has its advantages and disadvantages when it comes to reaching your target audience. You need to understand your customer habits, interest, and demographics. Typically, you can’t go wrong with Facebook. Set up a business profile and fill it with content that will direct customers to your services. Additionally, Facebook is a great tool to interact with your audience. You can talk directly to your leads and even close sales all on your page.
Plan, Plan, Plan
When you want to gather new insurance leads, it’s best to have a detailed plan that outlines your goals. When drafting up your plan, make goals that are realistic and achievable. Next, list out the steps you will need to take to reach these milestones. These steps should be a reflection of any data you may have collected. You should focus on achieving goals that target what your prospects want. Using data you can track how people interact with your content. For instance, if a prospect signs up on your website and ends up purchasing your services you can use that interaction as data. This will help you see a complete picture of what is working in your plan and what is not.
The Worst Ways To Generate Leads
Making It A Challenge
Sometimes challenges are welcomed if you’re playing a video game, for instance. However, when it comes to gathering information about your business a challenge is not the best approach. Contact information is so important. This should be the easiest thing to find on your website. If this is hidden, generating leads will be super difficult. Not to mention, you want to make sure emails sent by customers actually reach you. If you’ve recently updated your email make sure this is reflected on your website, content, and social media accounts. On top of this, it’s a good practice to set up an autoresponder with your email. This is just an extra step that gives your prospects peace of mind knowing their email was received.
As mentioned earlier, planning is always a good approach. Therefore, not planning is something you should not do. Having no plan means you are flying headfirst into a disaster. When creating content, you want to have some sort of intent in mind. Your content should be catered to your audience. If you ignore your audience, your lead source will dwindle. This also applies to your social media content. When you work on your social media presence, create a content calendar. This lets you plan out your content and visualize it, so you can see how your plan will work. Remember, you want to be consistent in creating relevant content that will interest your prospects.
When it comes to supplying your company pay attention to these best and worst ways to generate insurance leads. This advice will put you on the path to success.
The right marketing strategy can make or break a business. It’s important to pour energy and money in the right direction that best represents the brand. However, when it comes to implementing the best marketing plan, it can be quite a challenge There are many questions that a marketing team finds themselves asking. A problem arises between which type of marketing is the shining path to take. In a digital world, most businesses are favoring the styles that come with digital marketing. However, traditional marketing has been the standard for years and is still successful today. A dilemma between the two types of marketing can form traditional vs digital marketing. Is one better? Is one going to produce more success than the other? The answer can be a little complicated.
What Is Traditional Marketing?
Before diving into the debate about which marketing style is better, it’s important to have an understanding of what traditional marketing encompasses. As previously stated, traditional marketing is nothing new. That’s why it’s referred to as traditional. These methods include:
- Print (Newspapers, magazines, etc.)
- Media ( TV, radio, etc.)
- Telephone ( Cold calls, SMS marketing, etc.)
- Direct Mail (catalogs, postcards, etc.)
- Outdoor ( Flyers, Billboards, etc.)
What Is Digital Marketing?
Learning what digital marketing encompasses is essential to understanding the impact it can have on a business. Digital marketing is much newer and has emerged over the last decade. Many businesses have adopted this form of marketing and it continues to grow throughout the marketing industry. There are many different methods that fall under this form of marketing. These methods include:
- Social Media Marketing ( Videos, pictures, statuses shared via social media)
- Email Marketing ( promotional emails, newsletters, etc.)
- Search Engine Optimization (a strategy that places websites at the top of search results)
- Paid Search ( sponsored content that appears at the top of search results)
- Content Marketing ( informational blogs – like this!)
Get To The Stats
Most people believed that digital marketing is the way to go. This is due to the ever-growing digital world that consumes our daily lives. It’s reported that more than a quarter of U.S adults report being online “almost constantly”. This means the audience is there for digital marketing. Additionally, a 2019 poll by Marist College and National Public Radio found that 76% of adults in the United States shopped online. These numbers show that digital marketing is an effective way to reach an audience of consumers. If people are always online that means there is a higher chance for customers to see your emails, social posts, and websites. Given the past year, these numbers have likely increased with the global pandemic. Digital marketing is a very effective way to market to consumers. But, how does it compare to traditional marketing?
Traditional marketing has seen some slack in the past few years. Many marketers believe there is no value in marketing this way. In contrast, that is not true. It’s reported that 10% of American adults do not use the internet at all. While that might mean a small percentage of people, it’s actually an abundant amount. For example, let’s say the American population is 1,000,000 people. This means 10% of that population is 100,000 people. That means if a business doesn’t utilize traditional marketing they are missing an opportunity to reach 100,000 customers. Not to mention, only 10% of all US consumer spending is done online. This means most spending is still happening in physical stores despite the emergence of many online stores.
Let’s Debate, Traditional vs Digital Marketing
As mentioned earlier, deciding the answer to this question isn’t as straightforward as it may seem. It’s no surprise that investing in digital marketing is a great idea for many businesses alike. Avoiding digital content entirely presents a missed opportunity for reaching a wide array of consumers. The same can be said for traditional marketing. Many people still buy products from stores based on traditional marketing techniques.
So, it sounds like both options provide opportunities. That’s true. When it comes to deciding which method is best for your business, the best place to start is to look at your industry and customer base. If a business is targeting a younger audience it makes more sense to take a digital route. The flip side of this if an older demographic would respond better to traditional marketing. The main takeaway is that both marketing styles have positive and negatives. One, necessarily, isn’t better than the other. In fact, many businesses incorporate methods of both marketing styles. Many brands send out mail offers while posting on their social media accounts. Incorporating both styles covers all the bases in terms of customers.
When it comes to this common debate, there isn’t a clear defined answer when it comes to traditional vs. digital marketing. Both styles of marketing can greatly benefit a business. Major businesses incorporate both. This allows them to reach a high number of customers. Smaller businesses can learn from this and learn to integrate both sides of marketing into their companies. It’s important to note, that a small business doesn’t have to incorporate every aspect of traditional and digital marketing. For instance, a business takes pieces of both. This means a business can have an established social media presence while also places ads on the radio or billboards. Traditional and digital marketing can both positively impact a business. To put it simply, one isn’t better than the other. There are advantages to both it’s just deciding which styles work best for your business.
What is Digital Marketing?
Digital Marketing is a new form of marketing that has become widely popular in the last decade. The definition of digital marketing states the act of selling products or services by utilizing online marketing tactics. These tactics are broken down into different categories. This being, social media marketing, SEO marketing, and email marketing.
Social Media Marketing
Social media is a piece in the average person’s life. Therefore, many businesses have their own profiles. This is where they promote products and engage with the customer. In terms of content, many different forms are available. A picture, a video, a GIF, etc. can be used to market to a consumer base. As previously mentioned, engaging with customers is another bonus of social media marketing. With comments and direct messaging, businesses can answer questions or address concerns easily.
SEO stands for search engine optimization. This form of marketing is about searchability. To simplify, if a consumer wants to find a restaurant they will search using specific keywords. For example, if a person wants a vegan restaurant they will use like plant based, vegan, etc. It’s imperative that a vegan restaurant is at the top of the search results page. In order to do this, people use Pay-Per-Click advertising (PPC). These ads help get businesses to the of search results. Basically, these ads aid in the search engine’s process of scanning for relevant information.
Moreover, many businesses use email marketing to attract consumers. Often or not, when a person buys a product they give their email to sign up for special offers and deals. From there, that person will be sent emails. This contains information about new products, sales, and information regarding the company. Although, these offers are randomly sent, occasionally, companies will often employ a newsletter. Subsequently, this can be sent out weekly, biweekly, or monthly. This happens, with the purpose of, keeping customers informed.
What Benefits Does Digital Marketing Provide?
There are many positives that come from implementing digital marketing into a business. Firstly, digital marketing creates the ability to share content easily. This means that consumers can send social media posts to their friends and family. In doing this, a consumer is spreading information about the company. Ultimately, this can garner more customers for a business. This can happen for a low cost or even free. Secondly, digital marketing allows customers to interject their voice into a business. This helps a company know of any issues or if a campaign is running smoothly. Engaging with the target audience also builds relationships and establishes trust.
How To Implement Digital Marketing
To sum it up, digital marketing is important. It’s easy to see why as the benefits are massive. Transitioning to digital marketing requires a lot of planning. As a result, deciding what type of media works best for a business and their respective target audience is needed. On top of this, assigning employees to work on the campaign can be challenging, especially for small businesses. The Nerds at QuoteNerds are here to help any business looking to expand into the digital world. The Nerds offer a wide variety of marketing services. From PPC ads to designing newsletters the Nerds have got it all. They are the experts. Consequently, they spend all the time in the lab learning the marketing secrets to help businesses all around.
If a business doesn’t have any social media presence they will often find themselves missing out on opportunity. According to a study done by Statista, 79 percent of Americans have some sort of social media profile in 2020. This is a dramatic increase when looking at 2008. Only 10% of Americans had a social media profile back then. This is a large number of people to target. The problem arises with these questions. Where do you start and how do you handle social media management? The answer is a lot more simple than you think.
Social Media Creation
There are many different platforms that all provide different types of content. Facebook, Instagram, Twitter, LinkedIn, Youtube, and much more how can one person manage all of this. Well one person doesn’t have too. At QuoteNerds, The Nerds can take this weight off your shoulders and help out with the pressures that come with social media.
The scientists can handle a lot of tasks – it’s because they are always working in the lab! The brainiacs help create content that is exciting, eye-catching, and attractive to your consumers! The Nerds aren’t anti-social. They’ve studied how consumers’ minds work and know exactly how to market to them. They can curate custom content to fit your brand’s needs.
Track Your Success
After the content has been created the next step is tracking it! This helps you see how well your content is performing. It also shows you how engaged customers are to the various posts! Social media needs to be constantly updated so tracking is a full time job! The Nerds have got their tools equipped to take on this challenge! They handle the stress and make your life easier!
The Nerds Have Got Your Back!
At QuoteNerds, are The Nerds experts when it comes to social media management. They have the PHDs, so why go to anyone else? Trust the knowledge that’s backed by science. The Nerds will guide you on the path to success!
It does seem a little redundant to read a blog post about the importance of blogging, but knowing how beneficial it can be is crucial! Blogging falls under the digital marketing umbrella. It can be very useful for a company to implement for a lot of reasons.
Blogging And Its Relevance
Blogging is super important and helpful. Many turn to reading different articles online to answer all their questions. The proof is clear, being that you’re reading this right now. Blogging is effective. That being said, what can blogging really do for a business? The answer is a lot.
For starters, blogging is an indirect way to communicate with customers. Blogging about a particular topic can peak a customer’s interest and keep a business fresh in their minds. A blog post can alert a customer about a product, service, or an event. It makes the customers aware of what’s occurring within a business. Customers that are informed about a business are more likely to purchase a product or service. It’s simple. Reading about a new product, for instance, will tell the customer about it. They get the needed information about and might look to purchase it.
On the other hand, blogging is also a great way to reach new customers. This is due to keyphrases. When people take to the internet, they will search for whatever is in their mind. They may be curious about something or looking for information regarding a particular topic. When they search this particular key phrase, a blog post could pop up. In other words, if someone is looking for fall activities a blog post about a company’s fall events might pop up. This then informs said customer about the company. The blog post might even push the person to check out this event. Blogs are important and provide basic information and help attract customers.
When it comes to writing blogs it can be a process. The first step, obviously, is to brainstorm ideas. The ideas have to be interesting. Remember somebody is going to read the posts. The next step is writing them. This can be a struggle to someone who isn’t much of a writer. It’s worth mentioning that blog posts tend to be on the shorter side, but full of information. Additionally, a blog post has to have the right keywords or phrases to make sure it’s searchable. The last step to blogging is posting it. This requires editing it to make it a nice read.
The Nerds Can Help
The process of blogging can be overwhelming for some people. It can be alot to keep up with. Especially since blog posts should be regular content. It’s a great tool to implement into a business, but is there an easy way to do it? The answer is yes! The best way to start blogging in your company is to have The Nerds at QuoteNerds help!
The Nerds already spend a lot of time on the internet for their research. They are proficient at writing and targeting customers with interesting topics. These scientists are great at blogging. Being in a lab all the time gives them the time to write all the posts you need. They are the experts and the best equipped to help any business when it comes to blogging. They have the PHDs to help you succeed! Don’t let the stress of blogging weigh you down. Call on The Nerds to handle it for you!
Having an established connection with your consumer base is so vital to a business. Customers like to know what’s going on in a company. They want to know if there’s any events, sales, or new products or services available to them. Keeping customers informed keeps your business afloat. So, what form of marketing can easily accomplish this task? Newsletters are the answer.
What Newsletters Can Do
Firstly, what is a newsletter? A Newsletter is a form of direct to mail marketing that is a simple email informing customers what’s happening within a business. Overall, a newsletter should look appealing and be informative. It’s not used to hard sell towards customers; it should feel like a personal update. It should be simple to understand and full of relevant information.
Newsletters are sent out to those who are signed up or in a business’s contact list. They are extremely important to a marketing campaign. As mentioned before, it’s not a hard selling item. However, a newsletter can push a customer to check out a website, product, or service because it becomes fresh in their minds from seeing the newsletter.
Once a newsletter is sent out, they can provide a lot of helpful data that a business can use. For instance, some metrics you can get from newsletters are seeing how many customers opened the email, how many people clicked on links embedded in the letter, and if people unsubscribe. To put it simply, newsletters can tell you if consumers are happy with a business and it’s content and what needs to improve.
QuoteNerds Can Help
Now, it has been established that newsletters are a great way to build consumer trust. The next question is how do you start implementing them into your business? Newsletters are inherently part of marketing. Thus, requires someone who is equipped to make and brand the newsletters to perfectly fit the brand of the business.
At QuoteNerds, the Nerds are marketing geniuses that know the exact equations to make the perfect newsletters for any business. The scientists have the skills and degrees to handle all your marketing needs. Why spend time drafting newsletters when you can have the Nerds do it all! Spend time on more important projects and let us handle it all!