Digital Marketing Defined

Digital Marketing Defined

What is Digital Marketing? 

Digital Marketing is a new form of marketing that has become widely popular in the last decade. The definition of digital marketing states the act of selling products or services by utilizing online marketing tactics. These tactics are broken down into different categories. This being, social media marketing, SEO marketing, and email marketing. 

Social Media Marketing 

Social media is a piece in the average person’s life. Therefore, many businesses have their own profiles. This is where they promote products and engage with the customer. In terms of content, many different forms are available. A picture, a video, a GIF, etc. can be used to market to a consumer base. As previously mentioned, engaging with customers is another bonus of social media marketing. With comments and direct messaging, businesses can answer questions or address concerns easily. 

SEO Marketing 

SEO stands for search engine optimization. This form of marketing is about searchability. To simplify, if a consumer wants to find a restaurant they will search using specific keywords. For example, if a person wants a vegan restaurant they will use like plant based, vegan, etc. It’s imperative that a vegan restaurant is at the top of the search results page. In order to do this, people use Pay-Per-Click advertising (PPC). These ads help get businesses to the of search results. Basically, these ads aid in the search engine’s process of scanning for relevant information. 

Email Marketing Digital_Marketing

Moreover, many businesses use email marketing to attract consumers. Often or not, when a person buys a product they give their email to sign up for special offers and deals. From there, that person will be sent emails. This contains information about new products, sales, and information regarding the company. Although, these offers are randomly sent, occasionally, companies will  often employ a newsletter.  Subsequently, this can be sent out weekly, biweekly, or monthly. This happens, with the purpose of, keeping customers informed. 

What Benefits Does Digital Marketing Provide?

There are many positives that come from implementing digital marketing into a business. Firstly, digital marketing creates the ability to share content easily. This means that consumers can send social media posts to their friends and family. In doing this, a consumer is spreading information about the company. Ultimately, this can garner more customers for a business. This can happen for a low cost or even free. Secondly, digital marketing allows customers to interject their voice into a business. This helps a company know of any issues or if a campaign is running smoothly. Engaging with the target audience also builds relationships and establishes trust.

How To Implement Digital Marketing 

To sum it up, digital marketing is important. It’s easy to see why as the benefits are massive. Transitioning to digital marketing requires a lot of planning. As a result, deciding what type of media works best for a business and their respective target audience is needed. On top of this, assigning employees to work on the campaign can be challenging, especially for small businesses. The Nerds at QuoteNerds are here to help any business looking to expand into the digital world. The Nerds offer a wide variety of marketing services. From PPC ads to designing newsletters the Nerds have got it all. They are the experts. Consequently, they spend all the time in the lab learning the marketing secrets to help businesses all around. 


Newsletters – Why Do They Matter?

Newsletters – Why Do They Matter?

Having an established connection with your consumer base is so vital to a business. Customers like to know what’s going on in a company. They want to know if there’s any events, sales, or new products or services available to them. Keeping customers informed keeps your business afloat. So, what form of marketing can easily accomplish this task? Newsletters are the answer. 

What Newsletters Can Do 

Firstly, what is a newsletter? A Newsletter is a form of direct to mail marketing that is a simple email informing customers what’s happening within a business. Overall, a newsletter should look appealing and be What_Newsletters_Can_Doinformative. It’s not used to hard sell towards customers; it should feel like a personal update. It should be simple to understand and full of relevant information. 

Newsletters are sent out to those who are signed up or in a business’s contact list. They are extremely important to a marketing campaign. As mentioned before, it’s not a hard selling item. However, a newsletter can push a customer to check out a website, product, or service because it becomes fresh in their minds from seeing the newsletter. 

Once a newsletter is sent out, they can provide a lot of helpful data that a business can use. For instance, some metrics you can get from newsletters are seeing how many customers opened the email, how many people clicked on links embedded in the letter, and if people unsubscribe. To put it simply, newsletters can tell you if consumers are happy with a business and it’s content and what needs to improve. 

QuoteNerds Can Help 

Now, it has been established that newsletters are a great way to build consumer trust. The next question is how do you start implementing them into your business? Newsletters are inherently part of marketing. Thus, requires someone who is equipped to make and brand the newsletters to perfectly fit the brand of the business. 

At QuoteNerds, the Nerds  are marketing geniuses that know the exact equations to make the perfect newsletters for any business. The scientists have the skills and degrees to handle all your marketing needs. Why spend time drafting newsletters when you can have the Nerds do it all! Spend time on more important projects and let us handle it all! 


Marketing Services – Here’s What We Offer

Marketing Services – Here’s What We Offer

Marketing is a crucial part of every business, no matter the company! Everyone needs to get their products or services out into the public eye. However, when it comes to the actual process of marketing, many businesses fall short. We get it! The right marketing strategy can be hard to develop. Not to mention, after developing a plan running the campaign can be a bit tricky. There are only so many hours in the day when it comes to running a business. Sometimes there is just not enough time. Fortunately, the Nerds can ease your marketing worries. We are the experts when it comes to solving problems like these. We love marketing and love helping businesses succeed and achieve their goals through our marketing services! 

What Can The Nerds Do For You

The answer is – a lot! Here at the lab, we offer full-service marketing solutions that will help your business blossom! We understand the importance of marketing and pour all our expertise and skill into it when it comes to handling your business. Our dedication and care are visible in our work. We work with our clients to make sure our efforts feel personalized and match their specific branding desires. Marketing is no joke for us. We love it! Makes our nerdy hearts warm to help businesses everywhere. 

What Do The Nerds Offer? 

We offer a wide variety of services! We like to cover our bases when it comes to marketing. Whatever your business needs we are here to help. So, what do we offer? Marketing_Services

Google PPC Ad Management:

The best way to create chemistry between you and your target audience is to connect with people who are already looking for your services.  Our paid search ad calls easily make this happen for you. We aim to maximize your ad budget and your time. Get your brand out in the world and watch the customers flow in. These services have been used by businesses in the following industries:  

  • Home Services (HVAC, Plumbing, etc.)
  • Insurance (Auto, Home, Life, Health, etc.) 
  • Legal Advisors 
  • Solar Companies 
  • Warranty Companies 
  • And more!

Digital Marketing Managed Services:

Marketing is like a well-oiled machine. There are a lot of moving parts that all need to be working together to keep the machine going. However, sometimes those pieces rust or break apart. It can be hard to keep up with the work. Good thing we are mad enough to keep up the maintenance so you don’t have to. Here are the moving parts we can offer you: 

  • Blogging
  • Direct Mail 
  • Newsletters 
  • SEO Management 
  • Social Media Advertising 
  • Social Media Marketing 
  • Website Development


If you can’t tell the Nerds love marketing. We love the science behind it and fully immerse ourselves in the madness of it all. If your business could use a little help in the marketing department, why not turn to the experts for our marketing services! 

Let The Nerds Help You Out Today!